History & Accomplishments

Armenian-American artist, Tamar Kaprelian, launched Nvak Foundation in 2016 with a mission to create safer pathways to inclusion in the global music industry for underrepresented artists.

What began as a summer intensive music program for youth in Armenia has transformed into a year-round supportive resource for developing artists, writers, musicians, and producers around the world. Since 2016, professionals have donated over 10,000 hours of education and mentorship and we’ve impacted over 5,000 young creatives, amplifying their voices locally and globally, and exposing global audiences to diverse cultures and contemporary voices:

Creatives leave Nvak Foundation connected to a global peer network of emerging artists, writers, producers, entrepreneurs, A-list career mentors (Ali Tamposi, Alex Salibian, and more), and a new confidence in themselves and their futures.

With Nvak Foundation's support, creatives from under-served regions of the world have become the first women producers in their countries, have had original music licensed by MTV, and have performed for artists like Madonna, reshaping what's possible for the next generation of aspiring music professionals in their local communities.

Artist Case Study

Rosa Linn

Armenian artist, producer, and songwriter, Rosa Linn, was discovered at a small village music festival by Nvak’s local A&Rs in 2019. We invited her to our Yerevan intensive that summer, where she wrote global hit “SNAP”. With Nvak’s support, Rosa has since:

• Represented Armenia at the Eurovision Song Contest
• Accumulated over 1 billion streams across platforms
• Achieved Gold, Silver, and Platinum sales status in 13 countries
• Gone #1 at Triple A U.S. Radio
• Reached #16 on Spotify Global Chart
• Signed a major record deal with Columbia Records
• Performed on The Late Late Show with James Corden
• Recent Collaborations: Diane Warren, Justin Tranter, Alex Hope, Dan Wilson, Laura Veltz

For more information on our work with Rosa Linn, see her sizzle reel here.