Musicians in Armenia face unique challenges. With a national population of less than 3 million people, access to outside opportunities and exposure is crucial for the creative community.
Unfortunately, local government corruption, combined with state control of the main television and radio outlets, means that local musicians who are not well-connected often find it nearly impossible to find career exposure, creative outlets, and commercial opportunities. Restrictive visa exit requirements make it equally difficult for Armenian musicians to pursue educational and career opportunities in the wider Western market.
In spite of this, Armenia has a thriving underground of young, passionate, and extraordinarily talented young musicians and writers who are eager to make their voices heard.
Nvak Yerevan's Impact
In just four years, Nvak has developed a community of 200+ active and engaged singers, songwriters, and producers from throughout Armenia
- Local Exposure: Each week, our staff and interns organize social events and live performances (in the form of open-mic nights, busking, songwriter circles) in and around Yerevan.
- Regional Exposure: In February of 2018, two of the songs written by five of Nvak’s songwriters were featured on Depi Evradesil, Armenia’s qualifying show for Eurovision.
- Global Exposure: Partnership with ADA to distribute, market, and license 2019 album with contributions from all Nvak markets.
- Industry Collaborations: Collaborations with Serj Tankian (System of a Down), Sebu Simonian (Capital Cities), and BigTaste (Dua Lipa, Betty Who).